I led the direction and execution of multiple trade show booths and supporting deliverables across various business areas and pillars. My focus was to ensure each booth design effectively conveyed Palantir’s narrative while maintaining the highest possible quality, even when working with lower-budget materials. Over the years, I contributed to booths for events such as AUSA, ASC, GEOINT, Distributech, SOFIC, CES, Grace Hopper, and Kubecon, to name a few. By integrating immersive demos, showcasing software capabilities, and highlighting partner case studies, I was able to push creative boundaries. This work allowed me to evolve the brand through innovative layouts, forms, interactions, and color schemes to create engaging, memorable experiences that connected audiences with Palantir’s mission and solutions.