The Software for Government (S4G) Summit is a premier event hosted by Palantir, bringing together government leaders, industry experts, and enterprise partners to address critical challenges in national security and global affairs. I had the privilege of developing the event’s identity and key touchpoints, transforming it into a cohesive and impactful experience for attendees.

From web and email invitations to the style guide, material selection, logo design, color palette, presentation templates, video styleframes, wayfinding, print collateral, demo pod stations, coffee stations, swag, window, stairs and entrance activation, and immersive spaces, every detail was thoughtfully crafted to enhance the event’s cohesion and impact.

The logotype was designed to align with the visual language associated with government and military environments, fostering a sense of familiarity and authority among attendees. The monogram offers a clever duality: arranged horizontally, it reads "S4G" to represent the event’s name, while in a vertical configuration, it forms “GTS,” which can be interpreted as "Government Talk Software" or "Government Technology Services." Complementing this, the photography features abstract chrome shapes, symbolizing a reflective lens on policies and government work through the Palantir platform. The color palette draws inspiration from land, air, space, sea, reinforcing thematic connections throughout the event.

This project was a comprehensive, end-to-end endeavor, encompassing creative direction, iterative refinement, and the delivery of over 90 assets. A notable highlight was the immediate success of the email and RSVP page, which garnered over 300 RSVPs shortly after launch. Ultimately, the event underscored Palantir’s innovative ethos and set a new benchmark for brand-driven engagement within the industry.