The Software for Government (S4G) Summit is a premier event hosted by Palantir, uniting government leaders, industry experts, and enterprise partners to tackle critical challenges in national security and global affairs. I had the privilege of developing the event’s identity and key touchpoints, transforming it into a cohesive and impactful experience for attendees.

From web and email invitations to the style guide, material selection, logo design, color palette, presentation assets, video styleframes, wayfinding, print collateral, demo pod stations, coffee stations, swag, and immersive spaces, every detail was thoughtfully crafted to elevate the event’s cohesion and impact.

The logotype was designed to align with the stealthy vernacular associated with government and military environments, fostering a sense of familiarity and authority among attendees. Complementing this, the photography featured abstract chrome shapes, symbolizing a reflective lens on policies and government work within the Palantir platform. The color palette drew inspiration from land, air, space, sea, and reflection, reinforcing the thematic connections.

This project was a comprehensive, end-to-end endeavor encompassing creative direction, iterative refinement, and the delivery of over 90 assets. A standout achievement was the immediate success of the email and RSVP page, which garnered over 300 RSVPs upon launch. Ultimately, the event highlighted Palantir’s innovative ethos and set a new standard for brand-driven engagement within the industry.