Hackweek has been a cherished tradition at Palantir since the early days, a time to break free from the daily grind and explore bold, unconventional ideas with the power to reshape Palantir—and even the world. For this year’s branding, I wanted to create a playful yet refined direction that blended the clean, minimalistic aesthetic we use externally with the unique energy and spirit that define our internal culture. The result is a design that feels both fresh and authentic, reflecting our dynamic approach to innovation.