Commercial Colo brings together over 600 employees in the commercial space, and its branding centers on key themes of growth and energy. A simple square grid forms two abstract ‘C’ shapes, with the logo lockup reading "Commercial Colo." The design hints at a magnet and battery, symbolizing the event’s commercial energy, while the ‘+’ in the negative space amplifies this concept. The minimalistic ‘C’ represents growth, inspired by the S-curve, and the alternative square ‘C’ focuses on commercial strategy. The design also allows space for the Palantir Chevron and a location indicator, adaptable for future iterations.